Creating A Culture of Storytelling

We kicked off Tech4Good Ottawa’s first-ever event with speakers from local charitable organizations. They shared why a culture of storytelling took their work to the next level. Then, they explored how to build that culture in your own org. We covered things like building the right team, using the right platforms, and crafting the right process.

Here’s a quick overview of our speakers and what they had to say:

Anne Botman, Head of Content Development, Canadian Museum of Nature

• The museum’s online presence includes a fully bilingual web site, blog, social media channels, and mobile apps. Anne shared the museum’s strategies, including COPE (create once, publish everywhere) and getting experts to tell stories.

Conor Leggot, Web Content Producer, Students on Ice

• Students on Ice tells digital stories to share the journey of their students with people worldwide. Their stories come through blogs, websites, videos, pictures, and even songs! Students on Ice has changed and adapted with stories, and plans to expand their storytelling strategy even further.

Brendan Mullen, Director of Communications & Content, United Way Ottawa

• United Way Ottawa is an very active and well-known organization in Ottawa, with lots of campaigns. Brendan spoke about one specific campaign and how it succeeded, thanks to stories.

Thanks to our partner NTEN and the evening’s sponsors bv02, Good Works, Soshal, Kivuto and Beau’s.

Also, Conor wrote a fantastic article that was published in September’s NTEN Connect. It’s a great read on “A Tradition of Digital Storytelling with Students on Ice.”