T4G Lunch & Learn: Email Marketing

Email marketing is a sure-fire way to get visitors to your website, reach fundraising goals and personalize your brand. It’s simple: just type it up, press send and BOOM – job well done! Right…?

It may look like that from the outside but here at T4G, we know how much work you put into one email. We want you to get the most out of your outbox.

Join Tech4Good Ottawa for an Email Marketing Lunch & Learn on Wednesday, August 30th at 12:00 PM and hear from our dynamic duo of email marketing experts, Charlotte Field from Good Works and Jasmin Bollman from Rebel. Learn from the non-profit and tech industry’s tips, tricks and best practices to take your email game to the next level.

Here are a few email elements we’ll be tackling:

• Timing and frequency
• Strong calls to action
• Email lists and segmentation
• Analytics and measurement tools
• Educate your supporters and build a rapport with with your donors

Psst… Don’t forget to leave your brown bag at home. Lunch is on us! Just bring your email questions for the experts! Register here!

Meet our experts:

Jasmin Bollman is the Marketing Manager of Social Media and Content for Rebel.com. With a background in Journalism, she spent several years working behind-the-scenes in public relations before making the leap to full-fledged brand builder. Her love/hate relationship with Twitter has given her a unique way of looking at marketing and how brands can stand out online. She also moonlights as a freelance writer and is an aspiring introverted inspirational speaker.

Charlotte Field is a Philanthropic Counsel and Digital Specialist at Good Works. Her specialty is using email and social to create seamlessly integrated campaigns that raise money, build donorbases, and deepen donor connections with the organizations they care about most.